2 DAYS E-WORKSHOP ON
Marketing Analytics using AI (Transforming Data into Strategic Business Decisions)
Workshop Date
Date: 3rd- 4th August, 2026
Timing: 7:00 - 9:00 pm (IST)
Registration Fee
Indian : INR 700
International : USD ($) 15
Indian Participant
OR
International Participant
About the Speaker
Dr. Abhishek Tripathi
(CMA, PhD)
Management and Allied Programs, Amity University, Ranchi, Jharkhand
Workshop Content
DAY 1 - Foundations of Marketing Analytics
Introduction to Marketing Analytics
Marketing Data Sources and Data Preparation
Customer Analytics
Marketing Performance Analytics
DAY 2 - Advanced Marketing Analytics and AI
Predictive Marketing Analytics
Social Media and Digital Marketing Analytics
AI Tools for Marketing Analytics
Marketing Analytics Dashboard & Capstone Project